'Everyday marketing' certainly doesn't mean 'ordinary' or 'standard or ‘mundane'. It signifies creative, consistent marketing activity that echoes across all your communication channels and keeps your business at the forefront.
The Everyday Agency has this consistent creativity at the heart of what we do. Everyday marketing allows regular communication with customers and prospects; the kind that delivers lead generation, brand awareness and long term growth.
Here’s 5 tips to successfully achieve great everyday marketing:
You should be consistent with how, when, why and who you are contacting. If you sporadically create communication then you can expect that you will have a weak relationship with your clients.
The old aged of Keep It Simple remains with marketing. Time and time again we see people over complicating marketing messages and jam packing their communication so much that it’s information overload. Keep your communication clear, concise and relevant to your target audience.
Whenever you do a piece of marketing no matter how small you may think it is, always have in mind the end goal. Why are you posting that image? What impact do you want it to have? Without this in mind you will just be churning out content for the sake of it with no real idea of what you are trying to achieve.
Be creative with your marketing communication. With marketing there is a real risk that we follow the same methodology as one another which becomes boring and monotonous. Dare to be different and get creative and what your marketing stand out.
Two way relationships are built on being personable so let the real personality of your business shine. If you pretend to be something else you will just attract the wrong kind of customers anyway. So be authentic and 100% personable with your client base to encourage two way communication